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Top Digital Marketing Terms You Should Know to Boost Your Career In today’s fast-paced digital world, businesses rely heavily on digital marketing to grow, attract customers, and maintain a strong online presence. For anyone looking to build a career in this field, understanding essential digital marketing terms is crucial. These terms form the foundation of strategies in SEO, social media, content marketing, PPC, and more. Whether you are a beginner or a professional, learning this digital marketing glossary will help you gain clarity and confidence in your career path. 1. SEO (Search Engine Optimization) SEO is one of the most important digital marketing terms. It refers to the practice of optimizing a website to rank higher on search engine results pages (SERPs). SEO includes on-page SEO (content, keywords, meta tags) and off-page SEO (backlinks, social signals). Strong SEO strategies help drive organic traffic and increase brand visibility. 2. Keywords Keywords are the words or ...